Patta x Alpha Industries

Patta continues its 20th-anniversary celebration with an iconic partnership that pays homage to its roots and global reach. The brand has joined forces with Alpha Industries to release a limited-edition MA-1 Bomber Jacket, blending timeless military heritage with Patta’s signature style. This collaboration is more than just a fashion statement—it’s a tribute to the cities and communities that have shaped Patta's journey.

A Jacket with a Story

The MA-1 Bomber Jacket is legendary in its own right, originally designed for military use and later embraced by subcultures from hip-hop to rave. This special edition reimagines the classic silhouette in a bold silver color, complete with Alpha Industries' signature orange lining. But what sets this jacket apart is the story it tells: across the back are emblems representing Patta’s ‘chapter cities’ —Amsterdam, London, and Milan—with Lagos taking a proud place on the sleeve as the brand’s newest chapter.

Connecting Global Communities

Patta has always been about more than clothing; it’s a movement. The launch of the Lagos store earlier this year marked a significant milestone for the brand, symbolizing its commitment to connecting cultures and fostering creativity worldwide. This collaboration reflects that ethos, celebrating each city’s unique energy and spirit.

To capture the essence of this release, Patta enlisted director Safi Graauw for a campaign film and accompanying photography series. Narratives unfold in five languages—Sranan Tongo for Surinam, Dutch for Amsterdam, English for London, Italian for Milan, and Yoruba for Lagos— symbolizing the cultural tapestry and significance woven into every thread of the jacket.

Why this collaboration matters

In a world where brand partnerships often feel surface-level, the collaboration between Patta and Alpha Industries goes beyond fashion. This limited-edition MA-1 Bomber Jacket represents a meeting of heritage and simple innovation, celebrating Patta’s global chapters while honoring the local cultures that shape the brand’s identity.

Visually, the campaign takes this celebration to another level. Narrated in the five key languages connected to Patta—the visuals weave a powerful narrative of connection and pride. It’s not just a nod to the cities where Patta is located, but a tribute to their local significance, history, and creative spirit. Together, these elements create a piece that feels as much like a cultural artifact as it does a fashion statement.

As Patta closes its 20th-anniversary celebrations with this collaboration, the brand reminds us why it’s a leader in streetwear culture: it’s not just about style—it’s about telling stories that connect and resonate deeply and authentically.

Mark Your Calendars

The Patta x Alpha Industries MA-1 Bomber Jacket will be available worldwide starting December 20 at 13:00 CET, exclusively online through Patta’s platforms. Whether you’re drawn by its timeless design or the cultural narrative it represents, this jacket is more than just an addition to your wardrobe—it’s a piece of history.