Hairstyles from the smiling coast
Curated by Ian Bodo “Hairstyles from the Smiling Coast” offers a glimpse into the rich tapestry of Gambian hairstyling traditions.
ART
Ephraim Afriyie
7/20/20243 min read


The art of hairstyling is deeply rooted in cultural identity, and nowhere is this more evident than in the vibrant and diverse styles from the Smiling Coast of Africa, Gambia. This cultural richness was the inspiration behind an extraordinary expo, "Hairstyles from the Smiling Coast," curated by the passionate traveler and story teller Ian Bodo. The exhibit, which concluded recently, showcased an array of intricate and meaningful hairstyles that are an integral part of Gambian heritage.
The Inspiration Behind the Expo
Ian Bodo embarked on a transformative journey to Gambia, known affectionately as the Smiling Coast due to the warmth and hospitality of its people. During this trip, he was profoundly inspired by the local hairstyles, which are more than just fashion statements—they are symbols of identity, each style tells a story, reflecting the creativity and resilience of the Gambian people.
Exploring the Exhibit
"Hairstyles from the Smiling Coast" was a visual and cultural feast, meticulously designed to transport visitors to the bustling streets and serene villages of Gambia. The exhibit displayed at OSCAM featured photographs, detailed descriptions, and even live demonstrations of traditional and contemporary Gambian hairstyles and daily life.
One of the highlights was the display of braiding techniques. Braids are a fundamental aspect of Gambian hairstyling, ranging from simple, elegant patterns to complex designs that require hours of skilled craftsmanship. The exhibit showcased styles such as cornrows, intricate updos adorned with beads, which hold cultural significance and are often worn during special occasions and ceremonies. For instance, cornrows, are not only a popular style but also a means of bonding among women and girls. The process of braiding is often a communal activity, fostering social connections and allowing the transmission of cultural knowledge from one generation to the next.
The Modern Influence
While the exhibit deeply honored traditional styles, it also embraced modern interpretations and innovations. Young Gambians are increasingly blending traditional techniques with contemporary trends, creating unique styles that celebrate their heritage while expressing their individuality. This fusion was vividly illustrated in the exhibit through a series of portraits showcasing modern Gambian youths with their eclectic and vibrant hairstyles.
Impact and Reception
"Hairstyles from the Smiling Coast" was more than just an aesthetic experience; it was an educational journey that highlighted the importance of cultural preservation and appreciation. I left with a deeper understanding of the significance of hairstyling in Gambian culture and a greater appreciation for the artistry involved. The expo should receive a widespread acclaim for its beautiful presentation, and Ian’s genuine passion for Gambian culture.
Conclusion
"Hairstyles from the Smiling Coast" was a resounding success, leaving an impression on all who attended. It reminded us that hairstyling, often viewed as a mere cosmetic practice, can be a profound expression of cultural identity and heritage. The expo not only celebrated the beauty of Gambian hairstyles but also encouraged a deeper appreciation for the cultural narratives they represent. Through this exhibit, Ian shared a piece of Gambia’s heart and soul, inviting us all to smile and celebrate the rich tapestry of human expression.






